Wednesday 28 November 2007

Best email system around?

When I moved to the UK last year I was stunned that everybody uses the Internet as much as they do. Nobody does anything without checking the Net for traffic info, directions, bookings, better prices, and tonight's news. I use it to buy computers, books, software, groceries, support the Warrior community, phone SA for less than it costs my Mom to yell at my Dad in the shower, book trains, book hotels, ...

That's because it is dirt cheap, fast, and has no artificial restrictions.

Unlike South Africa, which is why it is difficult to persuade South Africans that this is the most important technology they will ever bump into, and any time invested in learning it is worthwhile.

South Africa for example, has the only ISP I know of that throws away one third of their clients' incoming mail. They do this without recourse, because their client doesn't know what's being thrown. Nor do they notify the sender. In my case, the first I know about it is when one of the Business Warriors asks me why I haven't sent any mail for a month!

Telkom email is another challenge, with emails bouncing all over the place these past few months as Telkom tries to figure out a way to operate on Duracells because Eskom is cleaning their boilers yet again.

A business that loses emails is not destined for success. Imagine that I send out 5 emails to ask for quotes for my new computer system. Only one person answers because three of them get blocked and one bounces back to me. Who gets the sale?

I am glad you asked.

May I invite you to check out Gmail? It is easier to use than regular email. There is no chance of a virus infecting your machine and eating your hard drive. There is no chance that your email supply will be disrupted. No emails will ever bounce back to your clients. You will have email access anywhere in the world.

You won't have to worry about downloading big attachments because Gmail will let you to read them online. Finding an email that you received from Uncle Dave sometime last year takes less than a second, as does finding all the emails since the Great Trek that mention the Potgietersrus Pink Parade. In other words, this is an industrial strength email solution that will put you on the same footing as anybody anywhere in the world - no matter how sophisticated their Internet access might be.

Did I mention that it costs absolutely nothing? It isn't tied to any ISP, so when you change your access method, or your PC, you get to keep all your emails. You get 5GB of storage. (After 700 emails/day for the past 18 months, I have only used 1.6GB - so this is enough for most of us for a long time.) I redirect all my email accounts into it because it has the best spam filters I have ever used, which I need because so many folk seem worried about the size of my various body parts, two of which I don't even have.

Head for http://mail.google.com - it will solve any email frustrations you're likely have for a long, long time. Not one of the folk I have recommended Gmail to have anything but praise for it - and you can't say that about much these days.

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About this blog...

In March 2004 I set up the Business Warrior community - an online community of South African small business owners. They give me a unique insight into the challenges small businesses face coming to grips with a changing environment. The problems they face are the same as anywhere else (cash flow, marketing, sales, staffing, banks, taxes, and the whole litany) compounded with high crime levels and a very interesting political situation. My role is to research trends and challenges, and come up with useful and effective solutions for 1500 business owners.